What matters for GEO and AI search visibility
Generative Engine Optimization concerns how a business is understood and discovered through AI-assisted search and answers. Useful, accessible content and consistent business facts provide a foundation. AI products differ in how they retrieve and present information, and outputs can change between queries. No special file, markup, or agency relationship guarantees that a business will be mentioned or cited. Treat visibility as something to observe and improve through credible publishing.
Define the cost before comparing options
Ask for separate costs for setup, ongoing support, software, production, and any advertising. Check how much work is included, how many revisions you get, and what your team needs to provide. Two quotes with the same headline price may include very different services.
Consider what a new customer is worth to your business and how much additional work you can handle. A cheaper quote may leave essential work out, while a larger package may include things you do not need yet. Ask whether the project can be delivered in stages, with an agreed budget and a point to review progress. Broad Promo can quote for your specific requirements.
A practical checklist
- Publish clear descriptions of services, audience fit, process, and contact information.
- Make important answers available in ordinary HTML with descriptive headings and links.
- Keep business facts consistent across the website and authoritative public profiles.
- Support claims with genuine evidence and link to relevant primary references.
- Check crawler access and canonical URLs without creating repetitive keyword pages.
- Monitor a defined set of realistic questions and record changes with context.
Use this checklist to see what is working and what needs attention. Start with the most important change before taking on more work. Record what you change so you can understand the results later.
How to assess the results
Track whether the business is mentioned accurately, which pages are cited, and whether referral visits produce useful enquiries. Record the platform, wording, date, and context of observations because outputs are variable. A small prompt sample is a useful indication, not a complete measure of market-wide AI visibility.
What to include in your brief
Share accurate business details, service descriptions, existing pages, and any AI answers you want to investigate. Include the tool and exact question used so the results have context. Agree which platforms will be checked, what content will change, and what the reports can show; the agency cannot control whether an AI service recommends or cites your business.
Ask for a proposal explaining what is included, what your team needs to provide, who owns the work, and what it costs. Agree when you will review progress. Broad Promo can help you plan the services you need and explain how they fit together, with the details confirmed before work begins.