Worked example
A service-page layout with a clearer purpose
Illustrative scenario and demonstration data. Not Broad Promo client results or a performance promise.
Service scope, availability, and the next step in one place.
| Page element | Purpose |
|---|---|
| Specific heading | Tell visitors what service the page covers |
| Useful service details | Answer fit and availability questions |
| A defined next step | Make the intended action clear |
These are simplified page concepts, not screenshots of client work. The service-led version makes the offer easier to identify; a real implementation still needs usability testing and reliable measurement.
What matters for website design
A business website should help visitors understand the offer, judge whether it fits their needs, and contact the right person. The brief needs to cover content and user journeys as well as appearance. Existing search traffic, useful URLs, integrations, accessibility, and maintenance all affect the work. Redesigning without an inventory can remove valuable pages or break form and contact processs that already function.
Turn the answer into a practical next step
Start with one service, audience, or part of the customer's experience before applying the advice across your business. Gather what you already know, identify the main unanswered question, and decide what information would help. This keeps the work manageable and makes missing details easier to spot.
Agree who will make the changes and review the results. Check the customer's experience as well as the reports, and ask the people handling enquiries what they are seeing. If you need outside support, explain the current situation and the decision you need help with. A specific brief is more useful than simply asking for better results.
A practical checklist
- Inventory existing pages, useful content, integrations, and search landing pages.
- Define the main customer journeys and the information each decision requires.
- Agree on content ownership, genuine evidence, and approval responsibilities.
- Build responsive layouts with readable text, useful links, and accessible forms.
- Test performance, navigation, redirects, and completed enquiries before launch.
- Document hosting, updates, backups, and ownership after handover.
Use this checklist to see what is working and what needs attention. Start with the most important change before taking on more work. Record what you change so you can understand the results later.
How to assess the results
Judge the site through completed tasks and business outcomes: qualified enquiries, bookings, successful form delivery, and relevant search traffic. Measure mobile and desktop experiences separately. Performance and accessibility are practical quality checks, but a fast website still needs a clear offer and a functioning response process.
What to include in your brief
Share your current website, the pages and features you need, approved content, and genuine examples of your work. Identify pages that already attract useful search traffic, connected systems, accessibility needs, and anything you want to edit yourself. Agree how content will be moved, what will be tested, who owns the finished work, and who maintains it.
Ask for a proposal explaining what is included, what your team needs to provide, who owns the work, and what it costs. Agree when you will review progress. Broad Promo can help you plan the services you need and explain how they fit together, with the details confirmed before work begins.